Eternal Optical & Perfumery (Far East) Ltd.
FASHIONABLE ELEGANCE, ETERNAL'S INHERITANCE

Eternal Group was established in 1980 in Hong Kong S.A.R.. It is a leading Omni-channel Brand Management of Beauty & Eyewear organization in Hong Kong S.A.R., Macau S.A.R. & China.

With its intuitive sense of marketing tactics and groundbreaking business strategies, Eternal has flourished over the past 40 years leading the trend and lifestyle in China with an international vision. With our diversified brand portfolio, Eternal continuously motived to strengthen our advantages in total brand solutions in both online and offline operation.

As a luxury brand management and distribution enterprise, we aim to build a better and sustainable business as well as to drive for excellence. To fulfill customer’s need and aspirations, we develop our own brands of beauty and optical products to bring new insight to the market.

MESSAGE FROM PRESIDENT
" In the era of new retail,
we believe Customer-centric & Digital Transformation
are the keys to thrive
in the fast-changing market. "
Steven Lau
President of Eternal Group
Our Value
ETERNAL'S

E.T.E.R.N.A.L, they are the guiding principles and our fundamental belief to steer us towards an unobstructed business direction and drive us to succeed.

Vision

To satisfy customer’s pursuit of exquisite lifestyle

Mission

To become the Leading Omni-channel operation & Brand Management of Beauty & Eyewear in Hong Kong S.A.R., Macau S.A.R. & China.

Our Company
EXPANDING THE
OPERATION NETWORK

Since 1980 with the base in Hong Kong S.A.R., we have established our subsidiaries and branch offices in 8 Cities in China - Shanghai, Beijing, Chengdu, Guangzhou, Shenzhen, Shenyang, Chongqing and Nanjing.

Our Talents
TALENT MANAGEMENT

Empowered by more than 2,000 talents from different expertise join together to support our business development across different regions of China.

We Care Our Society
TO NURTURE A HARMONIC AND SUSTAINABLE FUTURE

Eternal Group recognizes the importance of ensuring sustainability in the modern living culture. While promoting our brand and business, we are willing to give back to society through contributing in CSR programs, charity and volunteer activities.